Everywhere I go in Korea, I see the FIFA symbol, and although I don't "get" soccer, I still get a rush when I see the SA flag & I hear people talking about Nam-Aprika or Nam-a-gong (Korean for South Africa).
Stores and radio stations are playing World Cup songs, like the two below by very popular groups, Super Junior & Big Bang - which features Kim Yuna (Olympic Gold Medalist).
Take a look at the videos & let me know which one you like!
Victory Korea by Super Junior
Shouts of Red by Big Bang featuring Kim Yuna (South Korea's first Olympic champion in figure skating)